Ready to Scale Performance

Paid DigitalMarketing

Paid Media Specialist

Results-driven Paid Digital Marketing Specialist focused on full-funnel campaign strategy, creative testing, and conversion optimization to grow ROAS and reduce CPA.

Google AdsMeta AdsTikTok AdsROAS & CPA Optimization

Expertise Contact

About Me

⚙ Driving growth with performance marketing ⚙

Hello, I'm
Yogesh Parajuli

Results-driven Paid Digital Marketing Specialist with 3+ years of experience managing performance campaigns across Google Ads, Meta (Facebook & Instagram), and TikTok Ads. Focused on ROAS growth, CPA reduction, and insight-driven reporting.

Managed $336000+ in paid advertising spend across Google, Meta, and TikTok

Email Me View Expertise

3+

YEARS EXPERIENCE

Hands-on paid media execution

3

AD PLATFORMS

Google, Meta, TikTok

4

CERTIFICATIONS

Marketing + Excel

Experience

Convent English School

Part-time / Contract work — digital presence & marketing support

Prolific Computer

Freelance projects — web development and campaign setup

Hotstone London

E-commerce & site optimizations

Development & technical collaboration

Worked With

Convent English School • Prolific Computer • Hotstone London • JIWAN Tech

Expertise

Paid Media Services

Google Ads

Search, Performance Max (PMax), Display, Shopping — with structured asset groups and keyword strategy.

• Keyword research & match types
• Budget planning & management
• ROAS / CPA optimization

Meta Ads (Facebook & Instagram)

Awareness, traffic, lead generation, and conversion campaigns with precise audience segmentation.

• Audience targeting & segmentation
• Creative testing & iteration
• Full-funnel optimization

TikTok Ads

In-Feed Ads and Spark Ads focused on brand reach, engagement, and conversion intent.

• Creative hooks & ad scripting
• Spark Ads setup
• Performance monitoring

Reporting & Analysis

Weekly/monthly reporting with CTR, CPC, ROAS, conversions, and budget utilization insights.

• Insight-driven reporting
• Troubleshooting delivery/billing issues
• Scaling winners, retiring losers

Copy & Creative Strategy

High-converting ad copy tailored to platform formats and audience psychology.

• Headlines, descriptions, hooks
• Creative briefs & alignment
• A/B testing mindset

Get in Touch

Have something to discuss? Send me a message and let's talk.

Contact

Email Meyogeshparajuly@gmail.com Call9824066408 WhatsAppChat: 98240... Jhapa, NepalAvailable for... Facebookyogesh.par... Instagram@yogeshpa...

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